Who is the target audience for Zara?
Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.
How does Zara communicate with customers?
Zara takes a multichannel approach to customer engagement as well, communicating with customers via seven channels including five social media platforms – Instagram, Facebook, Twitter, Pinterest and YouTube. its domestic Spanish market.
Who are Zara’s main competitors?
The top 10 competitors in ZARA’s competitive set are H&M, Forever 21, Boohoo, Guccio Gucci S.p.A., MANGO On-Line, Inc., M&S, Gap, UNIQLO, Fashion Nova.
How loyal are Zara customers?
Two important results emerged: Satisfaction was the loyalty driver that showed the highest increase (9.7%) from Zara non-fans to fans; and, on average, the loyalty of Zara fans registered the largest increase (13.9%) compared to non-fans.
Is Zara bad quality?
Zara gets a rating of ‘Not Good Enough’ from us. It has introduced some measures to make its business more sustainable, such as the Closing the Loop program, and publishes a detailed list of suppliers.
Is Zara cheaper in Spain?
IS ZARA CHEAPER IN SPAIN COMPARED WITH OTHER COUNTRIES? When it comes to Inditex’s number one brand, Zara, the answer is no. You can see that the average price in Spain is almost 18 per cent lower compared to the other European markets (28.6 euros in Spain as compared to 33.7 euros in other markets).
What’s the phone number for Zara customer service?
Customer service. Chat. Schedule: 24×7. Telephone. 1-855 635 9272. Monday to Friday from 8.30 am to 7.30 pm (EST) Saturday from 10:00 am to 4:00 pm (EST) Social Media. ZARACare. @Zara_care.
What makes Zara different from all other retailers?
While many retailers try to forecast what customers might buy months in the future, Zara moves in step with its customers and offers them what they want to buy at a given point in time.
Why is Zara so interested in social media?
The Zara customer would also be interested with new fashion on social media and magazines such as Vogue (Ellwood, 2014). Zara is constantly changing their products, achieving idea to shop floor in 15 days. Therefore, this ever-changing stock persuades the Zara customer to buy designs without putting too much thought into it.
Where are Zara stores located in the world?
Zara also has stores on the most popular high end fashion streets in the world, including New York’s Fifth Avenue. Therefore, reaching not only a high street market, but also the high end consumers. PSYCHOGRAPHIC SEGMENTATION The Zara customer is clearly very fashion conscious and loves to keep up with the latest trends.