What does Acxiom do?
Acxiom (pronounced “ax-ee-um”) is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.
Is Acxiom a good company?
93% of employees at Acxiom LLC say it is a great place to work compared to 59% of employees at a typical U.S.-based company. Our facilities contribute to a good working environment. People care about each other here. Management is honest and ethical in its business practices.
Is Acxiom a data broker?
Acxiom is one of those American companies that probably knows a lot about you, even if you’ve never heard of it. The firm is a database marketing company, also known as a data broker—it builds “anonymized” profiles of people and sells them to advertisers, so they can better target their ads.
How much does Acxiom data cost?
Price $19,250 | 12 month subscription available. Plan and control your business strategies based on valid granular market data.
Can I see my Acxiom data?
How to view your Acxiom profile. Acxiom’s public portal is available at www.aboutthedata.com/portal. To access your account for the first time, you’ll need to enter your first and last name, your address, your birthdate, the last four digits of your Social Security number, your email address and a Captcha.
Who are Acxiom competitors?
Acxiom’s top 9 competitors are Springbok Health, Truven, Neustar, Epsilon, Lotame, FlxOne, Relay42, Ogilvy and Allant Group.
Who is the largest data broker?
Acxiom LLC
Acxiom LLC As one of the largest data brokers, this company offers data across 62 countries and 2.5 billion consumers. This is about 68% of the world’s internet population.
Who are the biggest data brokers?
Large data brokers—like Acxiom, CoreLogic, and Epsilon—tout the detail of their data on millions or even billions of people. CoreLogic, for instance, advertises its real estate and property information on 99.9 percent of the US population.
What kinds of data is Acxiom collecting to help their customers?
A: Yes. Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.
How does Acxiom sell data?
For marketing data Acxiom draws from three primary sources, Glasgow explained. One is public records, such as property ownership or professional licenses. The second is consumer surveys, magazine subscriber lists, catalogs, and warranty cards. The third category is summary reports about retail purchases.
How big is Acxiom?
Acxiom, which has a market capitalization of $2.63 billion, is selling the unit which represents about three-quarters of its total revenue in fiscal 2018 and specializes in housing and managing reams of customer data from clients such as retailers and financial-services firms.
What happened to Acxiom?
As expected, Arkansas-based Acxiom has struck a deal to sell a major portion of its business, a marketing unit, to Interpublic Group for $2.3 billion. A name change and relocation of company headquarters to San Francisco will follow.
What do you need to know about Acxiom?
Acxiom is a technology and services company that provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.
How does Acxiom help with ethical use of data?
Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. Acxiom can help.
Who is the general manager of Acxiom international?
Mike Menzer serves as General Manager for International at Acxiom. His proven track record establishing next-generation marketing solutions, developing and managing a digital-savvy team and driving sustainable year-over-year growth with strategic accounts qualifies Mike for this critical role.