How do I track events in Google Analytics?
Auto-event tracking options
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
- Set your triggers as required.
What are the three elements of event tracking?
Event category, Action, Label and Event value are important factors.
What is GA event tracking?
Event tracking in Google Analytics tracks users’ interactions (known as ‘events’ or ‘event hits’) with your website elements. Event tracking collects data like: Total events and average events per session. Session data (like session duration and pages per session) for events and event categories.
What is Google Universal Analytics?
Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.
Can Google Analytics track button clicks?
You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.
What is event tracking in ActiveCampaign?
Event Tracking is a flexible feature that allows you to collect data on a wide variety of contact behavior. You can create an event for any activity on your website or app and assign it a value. Event tracking with the PHP API wrapper is one of many ways to send event tracking data to your ActiveCampaign account.
What are the three core elements of analytics?
However the challenge can be made easier by categorising the analytics into three basic elements. Descriptive (what has happened?), Predictive(what is likely to happen?) and Prescriptive (what should we do about it).
Where can you check the status of your tracking code?
Find your Tracking ID and global site tag
- Sign in to your Analytics account.
- Click Admin.
- Select an account from the menu in the ACCOUNT column.
- Select a property from the menu in the PROPERTY column.
- Under PROPERTY, click Tracking Info > Tracking Code. Your Tracking ID is displayed at the top of the page.
How do I find my Universal Analytics code?
Where is the Google Analytics Code and Tracking ID?
- Sign in to your Google Analytics account.
- Click ‘Admin. ‘
- Next, click on the ‘Tracking info’ and from the drop-down menu. Select ‘Tracking code. ‘
- Here, you can find the Tracking ID and Tracking code. Copy this code and paste it into the header of your site.
How do I get Universal Analytics?
When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency, and then click Show advanced options. After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.
How do I track my CTA buttons?
- 10 Steps to Track Website CTAs as Events Using GA & GTM.
- Set up Google Tag Manager and implement both pixels on your website.
- Enable “Click Variables” in Google Tag Manager.
- Figure out which events you want to track on your website.
- Create a “generic” click trigger in Google Tag Manager.
- Publish your container.
How can I use Google Analytics for event tracking?
To use event tracking you will need to have Google Analytics installed on your website. This can be achieved by adding the code to all of the pages on your site or by adding Google Tag Manager code to your site and then configuring Google Analytics tags and triggers and variables.
How to track clicks in Universal Analytics Tag Manager?
Set Track Type to Event. Click Triggering and select the trigger that you created in step 3, titled “ Trigger – Nav Clicks ”. Save the tag. Publish the container. Use this technique to measure clicks on elements other than links. This includes clicks on images, elements, or any other item on the page accessible by the DOM.
How does event tracking work in Google Tag Manager?
Event tracking using Google Tag Manager is initiated via clicks on event triggers that can be setup on specific variables on your webpage. Google Tag Manager Events are user actions with web page elements (“DOM elements”) that are triggered by your browser and sent into the Tag Manager data layer so that they can be used to set up triggers.
Which is an example of an event tracked link?
An example of an event tracked link with entered values is further down the page. Depending on the number of events you would like to track, or the level of control you would like to have on the tracking parameters for your events, you can setup up auto event tracking, or manually tag links on your website.