What do you mean by marketing segmentation?

7 min read. Market segmentation is the research that determines how your organisation divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behaviour. These segments can later be used to optimise products and advertising to different customers.

What are the objectives of marketing segmentation?

The objective of market segmentation is to minimize risk by determining which products have the best chances of gaining a share of a target market and determining the best way to deliver the products to the market.

What is segmentation explain?

Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. Segmentation allows a seller to closely tailor his product to the needs, desires, uses and paying ability of customers.

What is market segmentation and its importance?

Market segmentation involves dividing a large homogenous market of potential customers into clearly identifiable segments. Customers are divided based on meeting certain criteria or having similar characteristics that lead to them having the same product needs.

What are the characteristics of segmentation?

Regardless of your approach, a useful segmentation should include these six characteristics:

  • Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.
  • Substantial.
  • Accessible.
  • Stable.
  • Differentiable.
  • Actionable.

What are the 5 elements of market segmentation?

Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

What is segmentation and its advantages?

Segmentation makes it possible to separate the memory areas for stack, code and data. It is possible to increase the memory size of code data or stack segments beyond 64 KB by allotting more than one segment for each area.

How do you define market segmentation?

Market segmentation Definition and brief explanation. History. Criticisms. Market segmentation strategy. Segmentation, targeting, positioning. Identifying the market to be segmented. Bases for segmenting consumer markets. Selecting target markets. Developing the marketing program and positioning strategy. Basis for segmenting business markets.

What is market segmentation really means?

Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation…

What does segmenting mean in marketing?

Segmenting a market means taking a large pool of consumers and splitting them into distinct groups based on their age, gender, location, personality, income, lifestyle or other factors. You can then target them with tailored ads.

What are the four bases of market segmentation?

The four bases of consumer market segmentation include Demographic Segmentation, Geographic Segmentation, Psycho-graphic Segmentation and Behavioral Segmentation (Chand, 2016).