What is ExactTarget called now?

Salesforce Marketing Cloud
ExactTarget was recently by Salesforce in 2013. It now operates under the name Salesforce Marketing Cloud. This new integration gave birth to a digital marketing platform that gives customers not only marketing automation but also a complete customer relations management solution.

Is ExactTarget acquired by Salesforce?

Five years ago, SaaS giant Salesforce acquired email marketing software company ExactTarget for about $2.5 billion. In Silicon Valley, that type of acquisition would make news — but it wouldn’t be unprecedented. In Indianapolis, where ExactTarget was founded, it was the largest-ever acquisition of a tech company.

When was ExactTarget acquired?

In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

Who owns marketing cloud?

Salesforce Marketing Cloud/Parent organizations

Is ExactTarget a CRM?

Salesforce.com’s acquisition of ExactTarget will further its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service, and marketing.

Is pardot built on Salesforce?

Pardot is built on Salesforce.

Is pardot part of Salesforce?

Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations of every size.

Who has Salesforce acquired?

Salesforce Acquisitions

  • 2021. Slack. July 21, 2021: Salesforce completed its acquisition of Slack Technologies, Inc.
  • 2020. Vlocity.
  • 2019. ClickSoftware.
  • 2018. Datorama.
  • 2016. Krux.
  • 2011. Heroku.

Who owns slack?

Slack Technologies/Parent organizations

Cloud computing giant Salesforce has completed its acquisition of Slack, a $27.7 billion dollar deal that adds the messaging app to its suite of enterprise software without immediately changing Slack’s functionality, branding, or leadership.

Who owns ExactTarget?

Salesforce Marketing Cloud/Parent organizations
ExactTarget was acquired by Salesforce for $2.5B on Jun 4, 2013 . This deal was done in Cash & Stock .

Is Salesforce the same as Marketing Cloud?

Yes. Marketing Cloud is a core component of Salesforce Customer 360. It operates alongside other clouds to complete the Customer 360: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, and App Cloud.