What should a white paper include?

White papers should identify and address a particular problem. The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc.

Are white papers still relevant 2020?

How Can We Use Whitepapers Today? Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. So, yes, whitepapers are still useful and will absolutely be so in the future.

How should a white paper be structured?

White papers generally have the following sections: Title — You’ll want an attention-grabbing title that clearly communicate the problem you are solving and is appropriate for your target audience. Even for Product Knowledge white papers, it’s not a good idea to include the product name in the title.

How long should white papers be?

White papers are usually PDF downloads of 3,000 to 5,000 words. A good white paper is based on established facts and logical arguments, like a well-researched article in an industry journal. A white paper generally takes 4 to 6 weeks of intense effort by a group of people.

What is purpose of a white paper?

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

Why do white papers fail?

The Most Frequent Cause of White Paper Failure By far the most likely reason for a white paper to fail to meet marketers’ expectations, however, is that the white paper project was poorly planned.

Are white papers useful?

White papers remain a highly influential, effective tool for generating leads and helping customers make the decision to buy. Don’t underestimate the value of clearly written, concise yet rich in technological detail, white papers.

Is a white paper double spaced?

Your white paper should be 3-5 double-spaced pages (minimum of 3 full pages) with 12-point font and 1-inch margins. You should organize your white paper carefully and use clear, specific headings so that busy readers can scan the document effectively.

Does a white paper have to be white?

To sum up, a white paper must be: A document that contains narrative text. At least 5-6 pages long in portrait format. Educational, practical and useful, NOT a sales pitch.

What is the format for writing a white paper?

A well-written white paper is a very valuable tool for establishing an organisation’s authority Click To Tweet. To answer the original question, there is no specific white paper format that is standard.

What makes a ‘white paper’?

Pure cellulose is white, and the paper made from it will be white and will resist yellowing. Lignin eventually turns paper yellow because of oxidation. That is, the lignin molecules, when exposed to oxygen in the air, begin to change and become less stable.

What is a white what is the objective of a white paper?

The purpose of a white paper is to promote a certain product, service, technology or methodology, and to influence current and prospective customers’ decisions. Many white papers are designed for B2B (business to business) marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

What is a white page?

A white page is an authoritative report or guide designed to educate or persuade the reader on a particular topic.